The master lines of the bethencourt approach are simple:

1. Design projects with the least external intervention needed to produce a lasting effect in the organization.
   
   
2. Optimize the decision maker’s SWOT analysis, calculated on the environment he moves in daily
• on a technical or tangible level
• and on an intangible level: culture, emotions and human dynamics
  
  
3. Calculate the business case (costs and benefits) of the change being considered in order to assess whether:
   • It’s possible with available resources
   • It’s profitable for the business model
   • It will last in time without demanding excessive resources

For more information, you will find a detailed explanation in the “Bethencourt business case” in the documents section.